Following a lifelong struggle with mental health issues and alcohol addiction, brothers and founders, Shaun and Lee, wanted to create a brand to inspire those on a similar path. Rok Soba unites the brave and is a global movement supported by those who refuse to sink.

The Death's Head Hawkmoth, on which the Rok Soba brand design is based, can be seen as a representation of your old way of life coming to an end and a new beginning on the horizon. This, with their mantra, Face Everything And Rise, sits proudly on their premium line of clothing and accessories.

Rok Soba, however, is more than a clothing brand. It's a brand with a purpose! In May 2019, it launched its first alcohol free beer, 'Zero FEAR', where revenues will assist Rok Soba's long term goal of building an inspiration centre and introducing a foundation to help and re-skill recovering addicts.

In unity, the brave get stronger whilst inspiring those who are perhaps lost and in need of guidance. Together we stand in the face of adversity, together we rise up!